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<< Real keeps pace behind Ronaldo's hat trick
Mallorca, Spain (Sportsbook Betting Lines) - Cristiano Ronaldo tallied his first hat trick for Real Madrid on Wednesday, propelling the club to a 4-1 win at Mallorca that keeps them within one point of leaders Barcelona. Real fell behind i

<< A's silence Rangers, take rubber match
Oakland, CA (Sportsbook Betting Lines) - Daric Barton finished 2-for-3 with an RBI as Oakland topped Texas, 4-1, in the rubber match of a three-game set. Eric Patterson homered while Ryan Sweeney and Kevin Kouzmanoff also drove in runs for the A

<< Marseille secures Ligue 1 title
Marseille, France (Sportsbook Betting Lines) - Marseille claimed its first Ligue 1 title since 1992 on Wednesday as they earned a 3-1 win over Rennes at the Stade Velodrome. Second-placed Auxerre entered the day five points back of Marseille, but

<< Ainge comes clean in Cleveland towel incident
WALTHAM, Mass. (AP) -Danny Ainge says he regrets tossing a towel in the air to distract a Cavaliers player during a free throw attempt.The Celtics GM told WEEI-AM in Boston he behaved unprofessionally during Game 2 of the Eastern Conference semifina

Mariners put P Lowe on DL >>
Seattle, WA (Sportsbook Betting Lines) - The Seattle Mariners put right-handed reliever Mark Lowe on the 15-day disabled list due to inflammation of a disc in his lower back. Lowe has pitched in 11 games this season and is 1-3 with a 3.48

Braves' rookie Heyward leaves game >>
Washington, DC (Sportsbook Betting Lines) - Atlanta Braves rookie outfielder Jason Heyward left Wednesday's game against the Nationals with a sore right groin. He is listed as day-to-day. The young standout left the game in the second inning

Marlins bring in Mientkiewicz on minor league deal >>
Miami, FL (Sportsbook Betting Lines) - The Florida Marlins have signed veteran first baseman Doug Mientkiewicz to a minor league contract. Mientkiewicz, 35, has spent 12 seasons in the majors and played 20 games for the Dodgers last season. T

Rutgers expected to introduce Rice as new hoops coach >>
Piscataway, NJ (Sportsbook Betting Lines) - Rutgers has called a news conference for 3:15 p.m. (et) on Thursday, when the Scarlet Knights are expected to introduce Robert Morris' Mike Rice as their new head basketball coach. Rice led the Colonia

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

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