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<< Lions president Lewand suspended, fined
New York, NY (Sportsbook Betting Lines) - Detroit Lions president Tom Lewand has been given a 30-day suspension and $100,000 fine following his drunken-driving arrest last month. Lewand was arrested June 25 after a charity golf tournamen

<< Overton shoots 62 for Greenbrier Classic lead
White Sulphur Springs, WV (Sportsbook Betting Lines) - Jeff Overton fired an eight-under 62 on Friday to take four-shot lead midway through The Greenbrier Classic. Chasing his first PGA Tour win, Overton had eight birdies in a flawless round and fini

<< Padres option Cunningham to Portland
San Diego, CA (Sportsbook Betting Lines) - The San Diego Padres on Friday optioned outfielder Aaron Cunningham to Triple-A Portland. Cunningham was batting .312 with a home run and 13 RBI in 30 games this season for the Padres. The outfielde

<< Cards agree to terms with Blair
St. Louis, MO (Sportsbook Betting Lines) - The St. Louis Cardinals on Friday agreed to terms with pitcher Seth Blair. Blair, who was the club's supplemental first round pick, 46th overall, in last month's draft, will report to Single-A Batavia in th

Thompson joined by Chappell in Cox Classic lead >>
Omaha, NE (Sportsbook Betting Lines) - Kyle Thompson carded a six-under 65 Friday to remain tied for the lead after 36 holes of the Cox Classic. Thompson, who shared the first-round lead with Steven Bowditch, finished two rounds at 14-under-pa

Braves P Medlen leaves game >>
Cincinnati, OH (Sportsbook Betting Lines) - Atlanta Braves pitcher Kris Medlen left Friday's start against Cincinnati with a right forearm contusion after being hit by a pitch in the sixth inning. Medlen was plunked by the Reds' Johnny Cueto i

Cavs sign G/F Graham >>
Cleveland, OH (Sportsbook Betting Lines) - The Cleveland Cavaliers have signed guard/forward Joey Graham. The 6-foot-7 Graham played in 63 games for Denver last season, starting 18, and averaged 4.2 points and two rebounds per game. He

Joyce's homer lifts Rays over Yankees; A-Rod held homerless >>
St. Petersburg, FL (Sportsbook Betting Lines) - Matt Joyce hit a three-run homer in the sixth inning, lifting the Tampa Bay Rays to a 3-2 win over the New York Yankees in the opener of a critical three-game series. The Rays entered the serie

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.